SportScope is a syndicated research service that cost-effectively provides unique insights into the European sports market.

It does so through the use of large nationally-representative panels of adults in the UK, France, Spain, Italy and Germany. These are surveyed 6 times a year and asked consistent questions around their consumption of sport, awareness and preferences within sport, attitudes towards recognised sponsorships, spend and purchasing patterns and participation. This creates trends of key metrics across multiple sports, sponsorships and countries over time, as well as allowing additional questions and markets to be easily added.

SportScope is particularly invaluable as it enables you to accurately benchmark the output of your sponsorship activities by measuring the equity that lies within individual sports, key competitions, clubs and individuals. It also allows profiling and segmentation of fans according to their sport, spend, nationality, strength of attachment and other key metrics.

Of course, it provides an effective barometer for the cut-through and consumption of your message; but more importantly it gives you an appreciation not just of value, but of effectiveness, as defined by the level of engagement felt by the fans.

At the same time, it enables you to compare this data over time, with similar companies in your market across different sports, as well as with sponsorships and events in other countries.